About

I am a Bay Area storyteller and creative leader who has developed, elevated, and scaled brands of all sizes and industries across B2B and B2C businesses. 

I think big-picture, but value the details that bring delight and often “make the design” (words of Charles Eames). And, my mind thinks in systems and enjoys the problem-solving, people, and skills required to execute a cohesive cross-channel experience.

My passion for design began in high school yearbook and grew as an advertising major in college. I lived out my dream of working at a magazine after college and then transferred my retail passion to design at brands like Athleta and Peet’s Coffee. And finally, after years of driving to work solo, I joined the tech and startup world with Scoop Technologies, a carpooling app solution.

In the recent years, I have found joy in partnering with tech startups and established companies to build and evolve their brands with impactful digital experiences that drive brand awareness, credibility, and business.

Brands I’ve worked with…

  • Aalto: real estate

  • Abridge: healthcare 

  • ACE: social climate

  • Athleta: athleisure 

  • Atlassian: software

  • Biossance: clean beauty

  • Gap: apparel

  • Honda Center: sports/events

  • Horticulture magazine: publishing

  • HumanFirst: clinical testing

  • Peet’s Coffee: food + beverage

  • Scoop Technologies: transportation

  • The Town Kitchen: social change