Summary

An agile design leader with 10+ years of creative expertise across B2B and B2C brands. Develops memorable cross-channel experiences with thoughtful collaborative design.

Experience

Designer + Art Director, Freelance
Oakland, CA: May 2020 — Present

  • Partnering with B2B, B2C, and D2C startups and SMB to advise, elevate, and deliver unique experiences that build brand awareness, establish industry expertise, and drive business

  • Institutes and scales design systems and templates for new marketing and brand materials to provide team efficiencies and a consistent professional brand experience across all channels

  • Brands I’ve worked with: Aalto, Abridge, ACE, Biossance, Honda Center, Human First, Scoop, The Town Kitchen

Senior Designer, Atlassian
San Francisco, CA: May 2022 — May 2024

  • Owned creative for global brand experiences from concept to go live: accessible responsive webpages, campaigns, presentations, pitch decks, social, blogs, videos, and animations

  • Collaborated with stakeholders, PMMs, UX, web producers, designers, copy, and agencies to produce strategic innovative solutions that push brand guidelines and increase engagement across the company: product, events, brand, and comms

  • Delivered seamless user experiences that exceeded projects' goals: Jira Templates web redesign increased signups 136.7% YoY, Jira July social campaign increased engagement 856% YoY

  • Produced creative identities for top company AI initiatives: Atlassian Intelligence GA video and Team24 AI Keynote (#1 attended session at Atlassian's largest annual conference)

Head of Creative Studio, Scoop Technologies
San Francisco, CA: November 2018 — April 2020

  • Championed an engaged and efficient Creative and Operations team by implementing job level titles and details, yearly planning, monthly reporting, and weekly crits and standups

  • Established an approachable yet authoritative B2B2C voice and visuals to use in first-time systemized content, ad campaigns, and on-site customer marketing and onboarding

  • Shipped 50+ projects per quarter and reduced rush projects by 50%

Associate Creative Director, Peet’s Coffee
Emeryville, CA: January 2015 — July 2018

  • Specialized in ideating, executing, and art directing cross-channel seasonal campaigns, up to 6 annually, producing hundreds of retail and CPG POS, web, email, social, and OOH assets

  • Managed junior designer and feedback with freelancers, photographers, stylists, vendors, and agencies for design, shoots, pre and post production, proofs, and press checks

  • Launched unique creative for new go-to-market product campaigns (from concept to go live): Peet’s first loyalty program, warm breakfast platform, and sustainable coffee line

Senior Graphic Designer, Athleta
Petaluma, CA: July 2012 — December 2014

  • Sole retail designer who developed the windows and in-store experiences for 100+ stores

Intern + Contractor, Gap
San Francisco, CA: June 2011 — July 2012

  • Concepted and produced seasonal windows and in-store signage for Adult, Kids & Baby, and Body

Production & Web Coordinator, Horticulture magazine
Boston, MA: December 2006 — April 2008

  • Managed the magazine’s first website, forum and e-newsletter

education

  • Master of Fine Arts in Graphic Design, Academy of Art University

  • Bachelor of Science in Advertising, Boston University