Script iterations: collaborated with internal teams to establish sustainability narrative, VO and music
Storyboards: group brainstorm, motion designer created final boards
Style frame exploration: frames initially included a robust intro and outro, section dividers, and varied color usage
Photo sourcing: searched our DAM library on Brandfolder and stock photography sites
Final video look and feel: leveraged new brand colors, illustrations, and collage style
Final key frames: systemized color story (full-color intro and outro and blue-themed product pages)
Final style frames: streamlined intro and outro to expand on product story
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