Past Jira ads : stakeholders request spicy creative for this campaign, not business as usual
Competitive audit: design and content
Initial design rounds: not spicy enough for stakeholders
Team alignment: paused designing to define and align on spicy definition and visuals
Final direction: explored layout, color, and scale
Final creative: same components, but unique designs for all 4 categories
Static social ads: Facebook, Instagram, and LinkedIn
Carousel social ads: for each category and a family set
Google display ads: 5 sizes for each category
Google responsive ads: 20 versions for each category
Localized ads: French, German, Japanese and Portuguese
Storyboards for animated ads: one for each category
Style frames: 6 secs and 15 secs in 3 sizes for all categories
Final landing pages: one for each category, updated later to include a customer video
Refreshed landing pages: 3 breakpoints with video
Final campaign
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